Ignoring href titles

[johnfox]

I make heavy use of href titles throughout my site, but I don't want ZoomSearch to index this text.

For example:
<a title="Learn how each Marketing Play works" href="tour.php?from=topnav">Tour</a>

How can I instruct Zoom to skip the title?

[Ray]

You are referring to the title="..." part of that tag above right? As in, the bold part below:

<a title="Learn how each Marketing Play works" href="tour.php?from=topnav">Tour</a>

Because the answer is ... it doesn't. Zoom doesn't index the link title attribute.

I suspect the words are appearing elsewhere on your site/page, and thus it is appearing in your search results, making you think it has been indexed? For example, is it in the meta description?

If you can give us a URL to the page in question, we can take a closer look.