I want to prioritise HTML files over PDF files. I have used the Indexing Options, Word Boosting section to set to +5 the page title, description, heading and keywords - on the logic that these are in HTML files and not in PDF files and that the keywords will contain the phrases people are likely to search with.
I have three questions:
a) Is this the correct approach?
b) Is it necessary to add any specific HTML code into the HTML files to help this search?
c) Is there anything else I can do to move ensure that HTML are higher up the results than PDF files?
I have three questions:
a) Is this the correct approach?
b) Is it necessary to add any specific HTML code into the HTML files to help this search?
c) Is there anything else I can do to move ensure that HTML are higher up the results than PDF files?
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